David Gandini

Chairman and Chief Executive Officer

Dave is a serial entrepreneur and has spent his career identifying and seizing opportunities in telecommunications, technology, software and automated packaging. In his role at SOBR Safe, he is responsible for capital creation, new business acquisition, business strategy & development and partnership revenue generation.

Dave most recently served as President of IPS Denver, a bank card personalization and packaging entity, where he transformed the company into the leader in the US secured gift market space – growing the company from concept to $46 million in revenue. IPS was acquired by a public company in 2014. Prior to his engagement at IPS, Dave was the COO at First World Communications, a major US internet and Data Center provider, and participated in its successful IPO in 2000, raising over $250 million. Previously, Dave founded Pace Network Services, providing carrier SS7 signaling to US long distance providers and facilitated a successful exit to ICG Communications. He also co-founded Detroit-based Digital Signal in the fiber optic long haul market sector, where he executed a successful exit to SP Telecom.

Dave is a father of three boys, and resides with his wife in Denver, Colorado. He graduated from Michigan State University with a degree in Telecommunications. He was a scholarship NCAA Division I Hockey player, and was a member of the US Junior National Team and a US Junior All-American.

Michael Watson

Chief Revenue Officer; Executive Vice President, Sales and Marketing

With more than 25 years as a sales and marketing executive in cutting-edge organizations, Michael is uniquely qualified to lead all aspects of revenue generation for an emerging growth technology company, with expertise across product advancement, customer acquisition and partnership formation/optimization. 

Prior to SOBRsafe, Michael invented and successfully marketed a groundbreaking business services product for the healthcare industry. This solution has resulted in over $1 billion in annual savings for Fortune 500 customers, and over $50 million in revenue to date. Michael is accomplished in building sales systems and executing product rollouts in both B2B and B2C environments.

Michael graduated from the Michigan State Executive MBA program and earned a Bachelor of Science degree from Oakland University, Marketing major. He has been an industry expert contributor to the Wall Street Journal, Newsweek and others. Michael is a Professor of Management at the Oakland University School of Business, and a Trustee for Detroit Public Television.

Scott Bennett

Executive Vice President, Business Operations

With more than 20 years as a senior executive in technology-driven enterprises, Scott is uniquely qualified to lead all aspects of an emerging growth public company, with expertise across manufacturing process engineering, database architecture, interface programming and more.

Prior to joining SOBRsafe, Scott co-founded cybersecurity firm GBprotect, and served as its COO until its successful sale to Nuspire. In addition to his technical contributions to GBprotect, Scott was also responsible for key business functions such as quality assurance, inventory management and customer service. Scott previously served as CTO/CISO of fintech businesses Catalyst Card Company and Integrated Printing Solutions.

Scott earned his Bachelor’s degree in Telecommunications Management from Michigan State University.