SOBRsafe Featured as “Game Changer” in Michigan Manufacturers Magazine
Denver, CO, June 1, 2022 – SOBR Safe, Inc. (Nasdaq: SOBR) (SOBRsafe™ or the Company), providers of innovative solutions for alcohol safety management, today announced that the Company has been featured as a “Game Changer” in the May/June 2022 edition of MiMfg Magazine, the dedicated publication of the Michigan Manufacturers Association (MMA). The MMA is the state’s leading advocate focused solely on securing a prosperous future for Michigan manufacturers through effective advocacy, meaningful education and strategic business services. Established in 1902, MMA represents the interests and needs of nearly 1,700 member companies, ranging from small manufacturers to the world’s largest and most well-known corporations.
You can view the feature on page 6 of the e-magazine.
As excerpted from the article entitled “MFG Game Changers: Fast, Clean, Accurate Alcohol Testing – with Just a Touch”,
“Featuring real-time results and data analytics, SOBRsafe immediately detects the presence of alcohol through a simple, non-invasive finger touch — no blood, no saliva, no breathing into any kind of device. These results enable employers to uniformly and objectively manage their current alcohol policy, and prevent alcohol-related catastrophes on our roads and in the workplace before they happen.”
If you couldn’t access the article through the links above, please copy and paste the following into a browser window: https://mag.mimfg.org/mimfg-may-jun-2022/0819462001651519706
About SOBRsafe™ (www.sobrsafe.com)
The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and for telematics integration. A preventative solution in a historically reactive industry, it is being deployed for commercial fleets and workplaces; other intended applications include managed care and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or heavy machinery. An offender is immediately flagged, and the employer (or parent, rehab sponsor, etc.) is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention. For more information, visit www.sobrsafe.com.
Safe Harbor Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. SOBR Safe, Inc., (Nasdaq: SOBR) (the “Company,” “SOBRsafe,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the performance of our alcohol detection technology and devices, potential manufacturing and supply issues related to the production of our devices, our ability to meet production demands, our ability to expand our sales organization to address existing and new markets that we intend to target, our ability to effectively compete in a competitive industry, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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Released June 1, 2022